Summary
Tesla’s European sales plunged 45% in January, while the EV market grew 37%, with rivals like Volkswagen and Renault gaining ground.
Production changes for the Model Y is claimed to contribute to lower sales, but Elon Musk’s political controversies also sparked backlash.
Musk’s support for far-right parties and attacks on European leaders have made him unpopular, as polls show negative perceptions in Germany and the UK.
Tesla’s struggles come as European automakers face stricter emissions targets, increasing competition in the region’s growing EV market.
China updates car models every 1.5 years? That’s kinda cool.
Yes, and this is a very important factor if you want to get or stay ahead.
Intel had their famous Tik-Tok strategy up until 2016, and when that broke, Intel broke.
Nvidia had a similar strategy churning originally out new GPU models at twice the speed of competitors. And Nvidia is now the most successful chip making company ever.
This article is a bit more modest than twice the speed, stating only 30% faster development cycle in China, but there is no doubt the Chinese market is extremely competitive:
https://www.msn.com/en-us/money/companies/how-china-is-churning-out-evs-faster-than-everyone-else/ar-BB1jhlzH
Yeah and their battery tech is just far beyond other countries. Was the main driver in convincing me to sell off Tesla and move to BYD couple months ago.
It took me an unreasonable amount of time to realize what you meant
Oh sorry, I shouldn’t have assumed that everybody knows.
For others that may not know, the Tik-Tok strategy was having dual development teams to increase the pace of development. 1 team worked on making designs for new production processes. The other worked on improving that design while the next new process was being developed. The new process and design was called Tik, and the improved design on the same process was called Tok.