I’ve noticed that issue with Mastodon; there are a number of accounts I followed or interacted with on Twitter only because that was the most readily available means for me to contact some brand via social media. (And without using something like Facebook which I basically don’t use.) I never used Twitter to get the news or find out trends or anything like that. (Heck, I barely even used Twitter, period.) Getting these more “mainstream” organizations and users to adopt Mastodon has been slow, unfortunately.

That said, I’ve ended up using Mastodon much more than I ever used Twitter, even pre-Musk Twitter. I only really used Twitter heavily when I wanted to follow particular topics, which I didusing hashtags. So I basically ended up using Mastodon similarly – not as an “everything” site but as a way to reach different social circles of interest to me, by joining a few different instances and following various hashtags. And there are very vibrant communities there.