Wow I thought this was going to be a fan made marvel trailer from AI art but the actual animators using AI art is a new one.
I can see it being a great stylistic choice given the context. AI is able to nail the lowest point of the uncanny valley, and that makes a lot of sense for the shapeshifting stuff going on in this series.
But from a broader social choice, I think it’s in bad taste. I personally think that AI art is copyright infringement on a massive scale. It rubs a lot of artists and people invested in art in the wrong way.
Boomers yelling at AI generated cloud. I personally don’t mind it, being an intro only. It doesn’t look bad, it looks fitting. Could a human artist do a better job? Maybe. But I feel like this was an art driven decision being an AI tool used to create the intro. So a human artist is the wrong “tool” for this job, based on the vision and idea to use AI.
Me, the consumer, don’t care much how it was created. I judge the final product only. However, I am not a fan and not an artist, so my view is not more or less important. But it feels to me like this is getting a bit too much hate. Maybe the AI tool was used as an additional marketing gag, so people talk, report and watch the movie.
“For Marvel, whose whole empire is built on the work of artists to do this is disgusting and I for one shan’t be watching,” tweeted Marvel comic artist Christian Ward, who worked on Black Bolt.
I shan’t understand why that particular word choice.
LittleKuriboh quipped, “Look, if skrulls were as easy to detect as AI art is, the secret invasion would’ve lasted until suppertime on day zero.”
I don’t always get his humour, but this one is pretty on point for me.
I don’t always get his humour, but this one is pretty on point for me
I think that’s really the idea of using AI art. They want to nail the lowest point in the Uncanny Valley, and some models do that.
Though using AI art in a commercial property makes me very uncomfortable with the broader context in mind.
