Initially by giving a bunch away free to known Hollywood clubbers and expanding out from there, word of mouth started a demand before it even had a chance to be properly advertised.
Next by cultivating a certain aesthetic that is preferable to the wealthy: Clean simplistic unadorned and different from all the plebes.
Third extend that same aesthetic to the commercials, unfavorably compare the frumpy no-fun businessman with the young hip creative trust fund kiddy.
actual thoughts of apple users
Have experienced this, lost a client because I use android so I 'must not be doing very well, business-wise."
that is insane
deleted by creator
Initially by giving a bunch away free to known Hollywood clubbers and expanding out from there, word of mouth started a demand before it even had a chance to be properly advertised.
Next by cultivating a certain aesthetic that is preferable to the wealthy: Clean simplistic unadorned and different from all the plebes.
Third extend that same aesthetic to the commercials, unfavorably compare the frumpy no-fun businessman with the young hip creative trust fund kiddy.