Rivian surprises with R3 and R3X electric SUVs
https://www.theverge.com/2024/3/7/24093570/rivian-r3-r3x-electric-suv-crossover-pics-specs
Rivian surprises with R3 and R3X electric SUVs
https://www.theverge.com/2024/3/7/24093570/rivian-r3-r3x-electric-suv-crossover-pics-specs
And why do you think that is?
Higher profit margin mostly.
A root factor was the CAFE standards excluded trucks so manufacturers built SUV’s on truck chassis to comply, and then could put more pollution in them at lower cost, plus again, bigger profit margin.
If there wasn’t sufficient demand then profit margins mean little. Ultimately the driving factor is that SUVs and crossovers are what (American) consumers want. So that’s what is being built.
Agree to disagree