Tumblr plans to make changes to appeal to new users and improve growth. The post states that Tumblr is currently difficult for new users to use and curates content poorly. Tumblr aims to improve how users discover and sign up, encourage frequent engagement, and boost creators’ ability to attract audiences. Specific changes mentioned include updating the confusing reply and reblog system to make conversations clearer and removing duplicate reblogs. Interestingly, the post does not discuss Tumblr’s plans to integrate with the ActivityPub protocol. Tumblr has had a turbulent history but has stabilized under its current ownership, though some long-time users may not want a more optimized social feed.


There’s a soft spot in my heart for Tumblr. I hope they find their way and become a bigger player.

  • FIash Mob #5678@beehaw.org
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    1 year ago

    Tumblr’s problem, at least when I stopped using it 10 years ago, was that it was kind of an SJW hellscape. The most toxic of toxic activists made their home there, and it was a profoundly unpleasant Internet experience. They’d have to pay me to use their site again.

    • Stormyfemme@beehaw.org
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      1 year ago

      By that same logic reddit was a harbor of alt-right and other shitty people but if you curated your experience with it you could mostly avoid it. Similarly so with tumblr in my experience.

      • FIash Mob #5678@beehaw.org
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        1 year ago

        That’s good to know.

        Tumblr didn’t have a ton of curation tools back when I was a regular user, but Twitter did, so I ended up spending most of my time online there until October of last year. The incident where Elon Musk carried a sink to the office was all the info I needed to know Twitter was about to take a nosedive. Luckily I really enjoy the fediverse.

        • Stormyfemme@beehaw.org
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          1 year ago

          You can search through tags to find people but honestly i find reblog chains suitable for finding people i’m interested in after getting started with some fandom tags and other stuff.

    • PotentiallyAnApricot@beehaw.org
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      1 year ago

      I think this was more of a feature of 10 years ago - that being, people meaning well and learning about political theories for the very first time, but then ignoring all nuance and using those concepts to bully each other instead of actually make the world better. Vox has an interesting article about that phenomenon as it played out in fandom circles, and if I remember right it does talk specifically about Tumblr. Huge difference between actually working toward social justice, and simply recycling justicey-sounding words into arguments and harassment campaigns. Things do seem to have leveled out a lot as people have aged and norms have shifted a bit, but I can understand someone feeling wary of the site for that reason.