I really enjoyed the 2022 one. Some of the smaller indie game alliances turned me on to some really cool games. And some of the artwork was legitimately beautiful. It had great twists, like doubling the canvas.

I was online when they changed it to white pixels only. Watching the board be erased was weirdly emotional. It was cool seeing the community naturally come together to delete it all from the inside out, in the shape of an expanding heart (roughly).

Not saying it’s not a gimmick or anything. Just a cool event that a lot of different communities have fun with

I can’t imagine how something like this might exist solely to boost engagement and draw additional user accounts. I’m sure that would be incredibly shocking (or just obvious as hell with user numbers being boosted by numerous bot accounts, as well as increased user time on site). “Reddit migration? What migration? Just look at how many users are coming back.”

It’s comically tragic how utterly gullible people are in general.