This isn’t a “tech” issue. This is what happens without competition. Notice how in areas without many coffee shops, the few that exist get away with serving crappy coffee? But if there’s a lot of coffee shops the quality increases?

This is a fundamental part of economics. More choices result in better quality because of competition. Of course this relies on many things: being able to switch easily, customers understanding the product, etc. Literally every other industry wants to consolidate and avoid competition but it’s only possible in some of them.