The roughly $11 million deal set the service up to be the premier partner for the league's inaugural season, which started last month, and created a relationship between the Army and Dwayne "The Rock" Johnson.
The service isn’t allowed to advertise on TikTok, where young Americans consume much of their media. While the Army has boosted investments in Instagram and streaming platforms, it’s still heavily invested in traditional cable advertising.
no wonder they can’t get anyone. No young person has cable, let alone uses it
no wonder they can’t get anyone. No young person has cable, let alone uses it