Brands should avoid this popular term. It’s turning off customers | CNN Business
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A study published in the Journal of Hospitality of Marketing & Management finds that consumers are very much turned off by products that say they are “AI-powered”
  • ravhall@discuss.online
    192·
    1 month ago

    I cringe every time I hear it. It’s not AI. It’s code. Or if you want to be fancy, call it an LLM if you must.

    • 1stTime4MeInMCU
      141·
      1 month ago

      The real problem is that AI is ill defined and the goal posts move to “wherever we are now plus a little more” and is always not quite there yet. Writing a simple script to take input of user on cli and performing some action on behalf of them is arguably “AI” in that it automates a task that a human would otherwise have to do themselves.

      I think it’s probably a lot more useful to talk about a systems capabilities rather than its labels. Can this _ actually drive a car without human intervention? Can this _ actually write software without a coder looking over it and modifying the mistakes? For most domains, we aren’t there yet, where the thing is a human level (or better) autonomous agent.

      But i guess it’s no surprise that an industry that exists primarily on hype clings to its stockholder-edging labels and marketing terms.

    • enkers@sh.itjust.works
      51·
      1 month ago

      I mean, yes and no. Colloquially, there’s some confusion between AI and Strong AI. Strong AI is an AI that mimics human intelligence (which doesn’t exist yet), whereas AI is an umbrella term for a lot of loosely related topics in comp sci. The way it’s often used currently where AI = LLMs/GANs lately is incorrect, but they both do fall under the field of AI.

      It’s certainly a problem that some people think that AI = Strong AI = LLMs.

  • Salvo@aussie.zone
    83·
    1 month ago

    The term ‘AI’ is not not turning off customers. The actual product is turning off customers.

    It has already been proven that the products claiming to be AI are just advanced enshitification and that they are inferior to traditional products.

    It is time for everyone to jump off the AI bandwagon and start making products that are actually smart and aren’t just called “Smart”.

    • Zagorath@aussie.zone
      16·
      1 month ago

      The study referenced measured buying intention for an identical product, in one instance described as having “AI”, and in the other as being “high tech”. So it is indeed the term AI.