These findings indicate that Threads engineers are exploring ad technology, but that doesn't mean Threads will debut ads anytime soon, as some suspect.
bold of you to assume that ads won’t just be disguised as regular posts (and therefore federate)
Edit: after reading the article I heavily suspect ads will federate. As is they are just specially marked posts so I see no reason to think they won’t federate.
My instance is defederated from threads. At the time I mildly disagreed with that decision. Federated ads would vindicate that decision. I don’t need threads content that badly.
Yes and this was my reasoning for saying it would be fine to federate. But I’ll point out that federating ads would mean using my server’s infrastructure to serve ads on behalf of someone else. That would cost the admin more money and would require more user donations to keep it going. So just being able to block isn’t the necessary solution. Not sure that was even your point but I wanted to bring it up.
But I’ll point out that federating ads would mean using my server’s infrastructure to serve ads on behalf of someone else.
Marvel Comics could make an account on any Mastodon server and make posts to promote an upcoming movie. That’s a regular post, containing promotional material. What makes it an ad (or a sponsored post) in IG/Threads terms is to push such posts to users via targeting algorithms who didn’t subscribe to Marvel Comics. Threads cannot do that via ActivityPub, so your Mastodon server cannot serve Threads ads.
Okay. Well I’m not that worried until I see where things are headed. I can see a lot of ways for things to go badly, but no point in borrowing trouble over it.
The example shown literally is a regular post simply marked “Sponsored” so it can be assumed that post would federate just like any other post. The only difference being the Sponsor marker likely being a Threads exclusive ActivityPub extension so unless other platforms implement that the post would show up as a regular post on e.g. Mastodon.
Them being in compliance with EU regulations while simultaneously blasting their ads into the Fediverse are not mutually exclusive. There are ways for them to do both. And to be fair here if the ads get federated they will likely be marked as such in some way so other Fediverse platforms should be able to filter the ads out easily.
The example shown literally is a regular post simply marked “Sponsored” so it can be assumed that post would federate just like any other post.
Instagram shows its users sponsored posts from accounts you don’t follow. Threads will do the same for users of its website and apps. These posts will not magically show up on Mastodon from accounts one doesn’t follow. If a Mastodon user would follow the profile of a brand, they’d get the posts from that account that would obviously contain promotion (just as any brand is free to join Mastodon right now and promote products there) but as @troed 100% correctly wrote: You don’t get posts from accounts you don’t follow.
Are you aware that a global feed exists on Mastodon?
No need for admins to defederate and take away the decision from grownups. Learn how Mastodon works instead of being hysteric because you believe unfounded conspiracy theories.
No need for admins at all, just have the users keep the place clean entirely by themselves, I’m sure that will work wonders /s. Let’s not worry about people browsing the instance before making an account by which they could block such content. That’s such a silly idea, who’d ever want to do that. No instead let’s make it so the entire thing is only usable with an account… wait I’ve seen that somewhere else before.
As for me being “hysteric” about an unfounded “conspiracy theory” I’m not, as is this “feature” is not implemented and if you could read you would have spotted me being pretty clear about this likely being a nothing burger all the way at the start of the conversation. Here’s the quote since you apparently missed it:
And to be fair here if the ads get federated they will likely be marked as such in some way so other Fediverse platforms should be able to filter the ads out easily.
At the very beginning this was simply a discussion about the potential impacts of this “feature” threads wants to implement.
The people coming in here completely naive and blind to any potential outcome to this other than “sunshine and rainbows” are you guys. I’m not saying Threads will push ads into the fediverse. I’m not even claiming they would do it in a malicious manner. I was simply refuting the claim that it could not happen. And despite your claim I am familiar enough with mastodon to know that can happen via tag relays at the very least.
For someone calling others uninformed about the fediverse I am astonished how uniformed you are about it yourself. I am by no means deeply familiar with the activitypub protocol or the fediverse despite running an instance but I know enough about it that I can say with absolute certainty that ads could and would find their way to the fediverse. Would that be somehow novel and new? No, relays are a known factor and by their very nature they do not filter out unwanted content. When an admin subscribes to a tag or instance relay they get all the content from that relay not only the stuff they want. As such ads would not be much different from a regular post made by a company. I never claimed such anyway. I only claimed if Threads made ads federate (if then most certainly with a marker that it is an ad for compliance reasons) they would end up in the global feeds unless the platform backends implement whatever mechanisms Threads would use to mark those ads in the activitypub data. I see no reason provided so far to discredit that possibilty. Learn to differentiate between hysteria and reasonable discussion before making wild accusations next time.
The Facebook code that outputs to fediverse using activity pub can put any posts it likes into that feed, because it’s not mastodon it’s custom and can absolutely inject ads.
bold of you to assume that ads won’t just be disguised as regular posts (and therefore federate)
Edit: after reading the article I heavily suspect ads will federate. As is they are just specially marked posts so I see no reason to think they won’t federate.
My instance is defederated from threads. At the time I mildly disagreed with that decision. Federated ads would vindicate that decision. I don’t need threads content that badly.
You can block entire servers yourself. No need for an instance to defederate.
Yes and this was my reasoning for saying it would be fine to federate. But I’ll point out that federating ads would mean using my server’s infrastructure to serve ads on behalf of someone else. That would cost the admin more money and would require more user donations to keep it going. So just being able to block isn’t the necessary solution. Not sure that was even your point but I wanted to bring it up.
Marvel Comics could make an account on any Mastodon server and make posts to promote an upcoming movie. That’s a regular post, containing promotional material. What makes it an ad (or a sponsored post) in IG/Threads terms is to push such posts to users via targeting algorithms who didn’t subscribe to Marvel Comics. Threads cannot do that via ActivityPub, so your Mastodon server cannot serve Threads ads.
Okay. Well I’m not that worried until I see where things are headed. I can see a lot of ways for things to go badly, but no point in borrowing trouble over it.
“Borrowing trouble” is a great phrase :D
No, not bold. You don’t get posts from accounts you don’t follow.
Creating ads as if they are from a person would get Threads instabanned in the EU.
The example shown literally is a regular post simply marked “Sponsored” so it can be assumed that post would federate just like any other post. The only difference being the Sponsor marker likely being a Threads exclusive ActivityPub extension so unless other platforms implement that the post would show up as a regular post on e.g. Mastodon.
Them being in compliance with EU regulations while simultaneously blasting their ads into the Fediverse are not mutually exclusive. There are ways for them to do both. And to be fair here if the ads get federated they will likely be marked as such in some way so other Fediverse platforms should be able to filter the ads out easily.
Instagram shows its users sponsored posts from accounts you don’t follow. Threads will do the same for users of its website and apps. These posts will not magically show up on Mastodon from accounts one doesn’t follow. If a Mastodon user would follow the profile of a brand, they’d get the posts from that account that would obviously contain promotion (just as any brand is free to join Mastodon right now and promote products there) but as @troed 100% correctly wrote: You don’t get posts from accounts you don’t follow.
Are you aware that a global feed exists on Mastodon?
No need for admins to defederate and take away the decision from grownups. Learn how Mastodon works instead of being hysteric because you believe unfounded conspiracy theories.
No need for admins at all, just have the users keep the place clean entirely by themselves, I’m sure that will work wonders /s. Let’s not worry about people browsing the instance before making an account by which they could block such content. That’s such a silly idea, who’d ever want to do that. No instead let’s make it so the entire thing is only usable with an account… wait I’ve seen that somewhere else before.
As for me being “hysteric” about an unfounded “conspiracy theory” I’m not, as is this “feature” is not implemented and if you could read you would have spotted me being pretty clear about this likely being a nothing burger all the way at the start of the conversation. Here’s the quote since you apparently missed it:
At the very beginning this was simply a discussion about the potential impacts of this “feature” threads wants to implement. The people coming in here completely naive and blind to any potential outcome to this other than “sunshine and rainbows” are you guys. I’m not saying Threads will push ads into the fediverse. I’m not even claiming they would do it in a malicious manner. I was simply refuting the claim that it could not happen. And despite your claim I am familiar enough with mastodon to know that can happen via tag relays at the very least.
For someone calling others uninformed about the fediverse I am astonished how uniformed you are about it yourself. I am by no means deeply familiar with the activitypub protocol or the fediverse despite running an instance but I know enough about it that I can say with absolute certainty that ads could and would find their way to the fediverse. Would that be somehow novel and new? No, relays are a known factor and by their very nature they do not filter out unwanted content. When an admin subscribes to a tag or instance relay they get all the content from that relay not only the stuff they want. As such ads would not be much different from a regular post made by a company. I never claimed such anyway. I only claimed if Threads made ads federate (if then most certainly with a marker that it is an ad for compliance reasons) they would end up in the global feeds unless the platform backends implement whatever mechanisms Threads would use to mark those ads in the activitypub data. I see no reason provided so far to discredit that possibilty. Learn to differentiate between hysteria and reasonable discussion before making wild accusations next time.
The Facebook code that outputs to fediverse using activity pub can put any posts it likes into that feed, because it’s not mastodon it’s custom and can absolutely inject ads.
You don’t get posts from accounts you don’t follow. My server’s global feed only includes posts from accounts people on my server follow.
Just claiming “it will” is not a counter argument. That’s not how the protocol works.