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This article kinda seems fake? Not that it’s unbelievable, but the quotes are weirdly worded, and there are lots of references to a city, but they never say which one.
It’s definitely a satire site.
Look at the community you’re commenting in…
100% fake. No way they would get a direct quote from the CEO, or that the dynamic pricing would be that dynamic.
Source: Have worked for a SaaS selling dynamic pricing to retailers.