A gradually waning appetite for meat over the past twenty years has pushed the greenhouse gas emissions of US diets down by 35%, finds a surprising and hopeful new study. The country’s emissions still far exceed the suggested national limit to keep global temperatures in line with the Paris Agreement. But the results of the new research suggest that tapping into this emerging sustainable consumption trend could be one promising route to help the US reach its climate targets.
Shift or push?
To be completely fair, the price of beef all around the world except the Americas and maybe Australia is quite prohibitive, so a lot of people don’t eat beef as often as Americans. The fact that it has decreased is not alarming to me.