I just read two long diatribes on the Internet about what’s wrong with . . . well pretty much everything. The first is this rather apocalyptic essay about how tech companies are ruining everybody’s life in countless ways The second is an explanation of why Netflix is doing horrible things to the movie-making business. I […]
And one thing that I notice among those Gen X’s is a “better buy it now” mentality, as if afraid that things will get more expensive and their money goes to waste.
Ooh, the long term effect is a really salient point that I hadn’t considered. I think you’re right that there’ll be a “what’s the point, it’s all crap” mentality, but I think there’ll also be the polar opposite of overly fetishizing high quality.
I’ve been thinking about this a bunch since I watched a video[1] recently from a fashion critique, who looked at how people try to codify “high quality” by saying stuff like “high quality jeans are made with selvedge denim’”, but even if that were a useful rule of thumb once upon a time, ‘selvedge denim’ has become such an overhyped marketing term that he’s less likely to buy something with that label; for many, ‘selvedge denim’ means “poor quality product that’s trying to mislead people into paying hundreds of dollars for a crappy pair of jeans”.
He went on to sort of debunk other myths around high fashion and overall argued that fetishizing high quality isn’t how we actually get high quality products, and that we can’t rely on short hands. His conclusion was that for him, the only consistent and reliable way to get high quality stuff is for there to be care put into the making of a product, at every level; people making clothes in sweatshop conditions for example can’t afford to care about their work because that’s not an environment that cares about its workers or their craftsmanship. But actually researching enough to be confident in a brand takes a lot of work because even paying a huge price tag doesn’t guarantee quality. Care is a thing that has to be cultivated, and that is a difficult take for even him, a full time fashion critic, has trouble consistently gauging what is “high quality” or not.
The video was obviously about fashion, but many of his points were generally applicable, and I certainly have seen the kind of fetishism that he described. People pick a few things to care extremely about and research lots of, because it makes them feel more in control I think. And then in other domains of their life, they may succumb to decision fatigue and say “fuck it” and not care about the crap. But yeah, the long term effects are gonna stay with us.
[1]: the video was “What does High Quality mean in High Fashion?” by Bliss Foster. It is 42 minutes long. I’m linking in a footnote because often a linked video implies “you should watch this video”, but my point doesn’t depend on the video itself. It was a decent watch though, even though I don’t know much about fashion and hadn’t seen any of Foster’s work before
Ooh, the long term effect is a really salient point that I hadn’t considered. I think you’re right that there’ll be a “what’s the point, it’s all crap” mentality, but I think there’ll also be the polar opposite of overly fetishizing high quality.
I’ve been thinking about this a bunch since I watched a video[1] recently from a fashion critique, who looked at how people try to codify “high quality” by saying stuff like “high quality jeans are made with selvedge denim’”, but even if that were a useful rule of thumb once upon a time, ‘selvedge denim’ has become such an overhyped marketing term that he’s less likely to buy something with that label; for many, ‘selvedge denim’ means “poor quality product that’s trying to mislead people into paying hundreds of dollars for a crappy pair of jeans”.
He went on to sort of debunk other myths around high fashion and overall argued that fetishizing high quality isn’t how we actually get high quality products, and that we can’t rely on short hands. His conclusion was that for him, the only consistent and reliable way to get high quality stuff is for there to be care put into the making of a product, at every level; people making clothes in sweatshop conditions for example can’t afford to care about their work because that’s not an environment that cares about its workers or their craftsmanship. But actually researching enough to be confident in a brand takes a lot of work because even paying a huge price tag doesn’t guarantee quality. Care is a thing that has to be cultivated, and that is a difficult take for even him, a full time fashion critic, has trouble consistently gauging what is “high quality” or not.
The video was obviously about fashion, but many of his points were generally applicable, and I certainly have seen the kind of fetishism that he described. People pick a few things to care extremely about and research lots of, because it makes them feel more in control I think. And then in other domains of their life, they may succumb to decision fatigue and say “fuck it” and not care about the crap. But yeah, the long term effects are gonna stay with us.
[1]: the video was “What does High Quality mean in High Fashion?” by Bliss Foster. It is 42 minutes long. I’m linking in a footnote because often a linked video implies “you should watch this video”, but my point doesn’t depend on the video itself. It was a decent watch though, even though I don’t know much about fashion and hadn’t seen any of Foster’s work before
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