The new, two-building complex would replace a former farm along N. 76th St., less than a half mile south of W. Brown Deer Rd. and the former Northridge Mall. It would have approximately 220 units and 330 parking spaces. Nearly 60% of the apartments would have a one-bedroom layout, with a third having a two-bedroom layout and 7% having a three-bedroom floor plan.

There was another housing development planned by the YMCA further NW as well.

Rental rates at the complex would be targeted at approximately $2 per square foot, meaning a 1,000-square-foot apartment would cost $2,000 per month. D’Amato said it’s a rate that is lower than new construction Downtown and in several suburban communities.

“Market rate” ≠ affordable for the area. $1,000 per month or less would be more in the “affordable” territory. $2,000/mo in rent means an $80,000/year salary, or $38/hour.

Nearby 2-4 bedroom apartments rent anywhere from $700-$1200/mo.

They clearly are aiming to bring in higher income earners to the area.