From LIFE Magazine.
“Honey, you aren’t chubby. Your friends are just really too thin. You are perfectly fine the way you are… Oh! I forgot, I bought you some new clothes, have some Chubbettes…”
The girl in that add isn’t even chubby, she looks like a normal weight to me. I guess that’s part of the point of the ad, but…
She looks normal weight because she’s wearing Chubbettes 😉
Edit: a letter
Of course she looks like a normal weight. The Chubettes are doing their job!
Different standards. Chubby was a very different thing back then.
I know, it’s just crazy to me that throughout history, if you weren’t teetering on anorexia, you were fat.
Don’t forget… “you’ll look yummy in these new Chubettes!” 🤮
People 👏 are 👏 not 👏 food 👏
What about billionaires?
They’re not people
They aren’t food, until they must be.
Don’t you dare eat pussy
That’s my favorite actually
Why they trying so hard to make kids yummy? 🤨
Because
conservative christiansthe gays are all pedosIt costs less to raise her if she is married off at 15, and then you get grandbabies! Win-win for the boomers
You realize the kids would have been the boomers, right?
People under 30 have decided that “boomer” means “person over 50 at any point in history.”
I was called a boomer the other day, I’m 37. I disagreed on strategy for a game.
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no wonder they are all fucked in the head
Benefit of the doubt, they could have meant win-win for the kids because of early marriage, children, and parents helping with the kids.
“Chubby” meant a very different thing back then. That’s the fattest girl you’d see out in public. That girl isn’t even fat by today’s standards.
They’d get out the harpoons if they saw the fat people today.
Women were prescribed speed more regularly, back then. Easy to be thin when you don’t get hungry.
I’ve been saying this for years, we need to go back to doctors prescribing women cigarettes and ritalin.
You think that’s stopped today? They hand out Adderall like candy. Reduced access to amphetamines is not the reason people got fat.
Whale that’s a rude joke!
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For the best
…mock chicken in town…
Being a teenage girl in the 50s must have been awful. I’ve also seen a lot of ads from that era for girls that are too skinny and need to gain weight. The acceptable “pretty” range must’ve been really small.
I talked to my mom about this because one day in my teenagehood she made an offhand comment about how in her youth everyone had tiny waists and big boobs & hips, but now we were built more straight (all of us are pretty thin) as though somehow evolution had changed us in one generation. When pressed, she explained “it was foam rubber and girdles”. She meant the style had changed, not the bodies.
Yep, very small window of acceptable. Skinny girls built out, thicker girls nipped in.
Why do girls from 6-16 need to look yummy? Disturbing.
In 1950s when there was no food on the fridge you would eat the kids
This is the only acceptable answer
When i was 16 at that time girls were looking yummy
I dated a girl in high school who had 3 kids by the time she was 16
Lots of teens are very interested in being attrative
You should read some of the fucking creepy reviews of Brooke Shields’ 1978 movie Pretty Baby. Tons of reviewers talking about how she oozes sex appeal. She was 11 when filming the movie.
Most body positive and least misogynistic 50s ad
Is your daughter on the plump side? She can and should look as pretty as her slim friends.
Not so much. It’s saying she can have a tummy that’s hidden by her clothes and therefore look “yummy.”
The point being that ads from the '50s were so bad and misogynistic that this is actually quite good by comparison.
Yeah, but that “most ____ out of _____” thing is usually used with a ton of irony.
Oh so this was like the little girl version of True Classic tshirts?
Jokes on you, I’m into chubby girls
Edit: and boys…
What would Chubbettes for young boys be called? Chubsters?
Someone saying chubster to or about a young boy makes me wanna call the cops
“chubettes”? Are you kidding me? Oof
i remember when a teacher talking to us, when we were kids, about how she had to wear chubbette as a kid and none of us knew what she was talking about, thats a trip
“Is your daughter a fat, disgusting slug? We can help hide her gross body to help her find a suitable mate!”
Wow. Just… wow. I love seeing old marketing material to better inform me of how wretched our society has been over time.
Unfortunately the message remains the same, but the marketing is more subtle…
Nostalgic but nothing new. There was recently a brand of jeans advertised on TV designed for fuller sized women
Just walk through Target. Half the models are obese. I’ve seen obese mannequins at athletic apparel stores too.
She can have a thigh and still look fly.
In 1956, 16 was like old made age. Needed to get married ASAP…
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