On the contrary, most people don’t read the educational plaques at zoos, and according to polls of zoo-goers, most go to spend time with friends or family — to enjoy themselves and be entertained, not to learn about animals and their needs. One study found the level of environmental concern reported by attendees before they entered the zoo was similar to those who were polled at the exits.
People can’t even be expected to read stuff that pertains directly to their life and well being, can’t expect them to read recreationally. But the zoo doesn’t need attendees to read to give them money. That money goes into directly helping wildlife.
From the article
People can’t even be expected to read stuff that pertains directly to their life and well being, can’t expect them to read recreationally. But the zoo doesn’t need attendees to read to give them money. That money goes into directly helping wildlife.
5 % of or, according to the article.
Which translates to millions of dollars a year, and doesnt account for the money spent maintaining the animals well being.