Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.
This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.
This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.
And who pays the creators? They are usually partly or mostly ad supported. At best they have a patreon/floatplane or other support platform.
They will simply not come over since there’s no audience. No audience, no creator. No creator, no audience.
Just like nobody would leave reddit for Lemmy since all the content is on reddit?
To be honest, I miss the times when people made videos because they wanted to make videos, not make money. I’m willing to forego quite a lot of YouTube content if that helps build a new paradigm for how the internet works. Would you?
Let’s get real, most of the people stayed on reddit. Only a very small fraction tried lemmy and an even smaller fraction have completely stopped using reddit.
That’s OK, I stopped using reddit completely almost a decade ago. I’m happier with a small group of nice people than with a large group of unpleasant people.
A lot of people seen to focus on profitability and maximum exposure as the goal. More and more people don’t think like that anymore.