As others have said, ads. The app is also overrun with spambots posting links to scams to buy followers or ForEx or whatever they’re selling. The algorithm is really, really bad, at least if you’re an artist of any kind. IG was one of the first apps to attempt to steal TikTok’s short-form video format, which means it’s hard to get your content out there if you’re just posting images. And there are a LOT of content reposters.
As others have said, ads. The app is also overrun with spambots posting links to scams to buy followers or ForEx or whatever they’re selling. The algorithm is really, really bad, at least if you’re an artist of any kind. IG was one of the first apps to attempt to steal TikTok’s short-form video format, which means it’s hard to get your content out there if you’re just posting images. And there are a LOT of content reposters.