Automakers are increasingly obsessed with turning everything into a subscription service in a bid to boost quarterly returns. We’ve noted how BMW has embraced making heated seats and other fea…
  • tsuica@lemmy.worldEnglish
    4·
    1 year ago

    People want the newest shiniest thing. Cars are no longer tools, but status symbols. And people absolutely will not give up status.

    • M0oP0oEnglish
      3·
      1 year ago

      Yeah, that is why shame works so well here. Status does not work to sell if is the status is negative.