Researchers said changing packaging on meat and dairy-free products, which often proudly tout their vegan status, could result in more people selecting them.
People are more likely to pick a meat-free option if it’s not labelled vegan, a study suggests.
Foods described as “healthy”, “sustainable” or “plant-based” are all more appealing, according to the University of Southern California.
Its research saw more than 7,000 people asked to choose between a vegan food basket and one with meat and dairy.
The former was randomly labelled “vegan”, “plant-based”, “healthy”, “sustainable” or “healthy and sustainable”.
The experiment found people were more likely to select it when the focus was on its benefits (such as “sustainable”) rather than its content, though “plant-based” was still more popular than “vegan”.
to be honest, after the hunting period they captured the animals, cross bred them, kept them near them and then obviously killed them to eat them, just to eventually invent the internet, among other things.