Researchers said changing packaging on meat and dairy-free products, which often proudly tout their vegan status, could result in more people selecting them.
People are more likely to pick a meat-free option if it’s not labelled vegan, a study suggests.
Foods described as “healthy”, “sustainable” or “plant-based” are all more appealing, according to the University of Southern California.
Its research saw more than 7,000 people asked to choose between a vegan food basket and one with meat and dairy.
The former was randomly labelled “vegan”, “plant-based”, “healthy”, “sustainable” or “healthy and sustainable”.
The experiment found people were more likely to select it when the focus was on its benefits (such as “sustainable”) rather than its content, though “plant-based” was still more popular than “vegan”.
None, at least nothing worth the damage caused and what has to be given up to make it sustainable. It’s not our duty to maximize human numbers.
I think we need to shrink down to sustainable numbers, if we don’t do it wisely and compassionately via degrowth, it will happen with fascism or nature will take care of it.
oh for a moment I thought there was an upside. completely agree.
meat isn’t the issue, it’s humans in numbers >3 billions.