Yes when all the apps had to change their names (January 2020), it came out that they had previously been working under a Trademark licensing arrangement.
(When “reddit is fun” became “rif” and then “rif is fun for Reddit”.)
A lot of people thought it was Reddit suddenly cracking down to protect their trademark, but in reality it was something more petty.
I should mention I’m grateful to the “old” Reddit Inc. and its former employees for being willing to let me use the “reddit is fun” name for the past decade, working with me on mutually beneficial agreements like revenue share, in exchange for licensing the Reddit trademark. Not sure if you would be reading this, but thank you.
Yes when all the apps had to change their names (January 2020), it came out that they had previously been working under a Trademark licensing arrangement.
(When “reddit is fun” became “rif” and then “rif is fun for Reddit”.)
A lot of people thought it was Reddit suddenly cracking down to protect their trademark, but in reality it was something more petty.
https://old.reddit.com/r/redditisfun/comments/el8ri3/reddit_is_fun_is_being_renamed_to_rif_is_fun_for/