Evidence shows that shoving data in peoples’ faces doesn’t work to change minds.

As a scientist heavily engaged in science communication, I’ve seen it all.

People have come to my public talks to argue with me that the Big Bang never happened. People have sent me handwritten letters explaining how dark matter means that ghosts are real. People have asked me for my scientific opinion about homeopathy—and scoffed when they didn’t like my answer. People have told me, to my face, that what they just learned on a TV show proves that aliens built the pyramids and that I didn’t understand the science.

People have left comments on my YouTube videos saying… well, let’s not even go there.

I encounter pseudoscience everywhere I go. And I have to admit, it can be frustrating. But in all my years of working with the public, I’ve found a potential strategy. And that strategy doesn’t involve confronting pseudoscience head-on but rather empathizing with why people have pseudoscientific beliefs and finding ways to get them to understand and appreciate the scientific method.

    • Zorque@kbin.social
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      11 months ago

      If you treat everyone you engage with as though they’re not engaging in good faith… you’re not engaging in good faith.

      You’re not going to convince people who engage in bad faith anyways, so what’s the harm in doing what you can to empathize with those who are willing to listen? Are you afraid you’re going to be convinced of the wrong thing?

        • Zorque@kbin.social
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          11 months ago

          It’s a waste of energy to empathize with people? Science apparently disagrees.

          • thesporkeffect@lemmy.world
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            11 months ago

            The thing with reactionaries and other fascist-adjacent modes of thought, is they fill the public discourse with nonsense and demand that they be taken seriously. For in-person conversation, empathy is important, but there is no mandate to humor obvious bullshit in a public forum.

            • bassomitron@lemmy.world
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              11 months ago

              I think that’s the key difference. Trying to argue online is almost certainly a waste of time and effort 99% of the time, as bots and trolls make up so much of social media posts and comments (on controversial topics/people, that is). In-person interactions are completely different and I think acting in good faith and giving folks the benefit of the doubt in that context is worth the effort.

          • pearsaltchocolatebar@discuss.online
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            11 months ago

            No, it’s a waste of energy to try to change the stance of people who need years of therapy to undo the brainwashing that led them to believe such garbage.

    • mumblerfish@lemmy.world
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      11 months ago

      I know a professor who was kind to a crackpot. Talked to him a bunch, explaind stuff, corrected him where he was wrong. Should not have done that… The crackpot writes a crazy book with just made up shit, and thanking the professor for helping with the book in the book for everyone to see.

      I think the premise of the article is generally true, but it can go sideways.

  • snooggums@kbin.social
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    11 months ago

    Instead, I try to practice what’s known as radical empathy. This is empathy given to another person without any expectation of receiving it back in return. I try to see the world through someone else’s eyes and use that to find common ground.

    That’s just empathy. How is basic empathy radical?

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        11 months ago

        I have no idea where the author got that idea. No common definition involves anything like reciprocity and I can’t think of a single example where that would be a requirement for someone to be empathic.

    • Séän@lemmy.world
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      11 months ago

      It feels like basic empathy is so uncommon in some spheres nowadays that it might be “radical”

    • charlytune
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      11 months ago

      I don’t know the origins of that term, but maybe ‘unconditional empathy’ would be a better way of thinking about it? Like, I will empathise with you even if you aren’t prepared to do the same, - and won’t be withdrawn if you don’t treat me with empathy.

  • Tikiporch@lemmy.world
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    11 months ago

    Here’s a cool trick. You can say downright awful things about someone, but you add “Bless their heart” to the end and you sound empathetic.

  • sbv@sh.itjust.works
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    11 months ago

    the persistence of pseudoscience means that we have a lot of work to do in making science more relevant and vital in peoples’ lives. If the public distrusts science, we need to find ways to earn that trust. It’s easy to sit back, make fun of pseudoscientific beliefs, and sneeringly mock the people who believe them. It’s also cheap and lazy, and it will probably do more damage in the long run.

    This is bang on.

    As delightful as dunking can be, it supports the victimhood narrative that the anti-science crowd is pushing.

    The op-ed doesn’t get into effective techniques to fight pseudoscience, but public sneering is clearly backfiring.

  • Tor@lemmy.world
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    11 months ago

    People who didn’t reason themselves into a position won’t be reasoned out of it.

  • bassomitron@lemmy.world
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    11 months ago

    As much as I agree with the author’s points, it isn’t anything new. Articles have been published before about taking on a different perspective when confronting pseudoscience, such as this one: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5579391/

    However, I still feel like both articlea don’t fully broach the deeply rooted distrust many folks have towards academia or the scientific community as a whole. And honestly, if you look at the history of unethical studies and experiments done over the years, I don’t find it that shocking that many communities are like that. To start the rabbit hole on the plethora of fucked up activities scientists of the past got up to, head on over to https://en.m.wikipedia.org/wiki/Unethical_human_experimentation

    My point is: Simply using empathy isn’t going to fix things. It’s part of the solution, but I think coupling that with better community outreach via public K-12 schools and easier to understand transparency for the average person would go a really long way over time. Just my two cents, anyway.

  • DandomRude@lemmy.world
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    11 months ago

    I think we should take more decisive action against those parties that knowingly and deliberately promote pseudo-scientific attitudes with targeted misinformation in order to promote their interests. These powerful and unscrupulous players are at the heart of the problem, I’d say.

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    11 months ago

    People have been constantly bombarded since childhood at home (family, television, internet) and/or church with the propaganda of bogus belief systems. Some places (or homes) are better than others. Others can be much worse. For example, imagine growing up in the mormon environment of Provo, Utah, or the maga environment of rural Atlanta.

    Meanwhile, for one reason or another, varying from place to place, the education system has failed them, by leaning on the laziest rest point of least effort in blocks designed for fifty students at a time, such as rote memorization. See active republican sabotage of evolution, history or sex education in red states like Kansas or Florida.

    Many do manage to escape this intellectual swamp, despite the peer pressure, but many don’t, and that spark comes from within. What makes the escapees tick? What makes them strive forwards, while so many others idle and stagnate?

  • thatsTheCatch@lemmy.nz
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    11 months ago

    I understand empathy when it comes to harmless remedies like homeopathy and rescue remedy, that kind of thing, but when it gets to not getting your kids vaccinated because you think they’re poison or taking homemade colloidal silver instead of your prescribed antibiotics, that’s where I have trouble empathising.

    My rule is that as long as something isn’t replacing some other medical treatment recommended by their doctor (assuming they even saw a doctor), then I don’t mind. My dad has gotten into grounding pillows, which don’t have good evidence behind them that they work, but he finds he gets better sleep. Could be placebo, I don’t care! If it works for him, that’s great. But if it’s replacing a treatment recommended by a doctor or something then I would have an issue.

    I think I’m more worked up about this kind of thing than most people because I have familial connections to conspiracy theories 😂 but I guess that’s one or many steps beyond pseudoscience, which is what the article is talking about

  • gapbetweenus@feddit.de
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    11 months ago

    In my experience it’s best to first try to understand where the person is coming from and then address the underlying issue. Often it will be an misunderstanding of scientific method, combined with general mistrust in authorities and garnished with personal anecdotal experiences.