BEIJING, Jan. 23 (Xinhua) – By the end of 2023, all pre-roll advertisements had been removed from China’s cable TV and Internet Protocol TV services as the result of a targeted campaign, according to an inter-agency meeting on Tuesday.

The ongoing campaign aims to tackle unreasonable TV fees and streamline TV services for the benefit of audiences, said the meeting, which was held by authorities including the National Radio and Television Administration, the Ministry of Industry and Information Technology, the Ministry of Culture and Tourism, and the State Administration for Market Regulation.

In over four months, the initial phase of the campaign also led to an average reduction of more than 50 percent in various TV package fees, and audience-friendly upgrades to TV home screens, navigation, fee-charging services and applications, according to the meeting.