I don’t come to the same conclusion that AA had allowed institutions of higher education to be lazy in their admissions process.

I read this excerpt to mean that now these institutions that used to have race-conscious admissions will have to go the extra mile to communicate to prospective students of color that the institution is amenable to that student’s application and is interested in recruiting them despite rulings like today’s from SCOTUS.

The institutions impacted by this decision are self-motivated to increase diversity because those are values established and held by those institutions. So this excerpt saying they’ll have to double recruitment efforts just means that they will have to demonstrate their doors are still open to students of color despite SCOTUS barring this particular avenue in.