The applications of this type of product wouldn’t care about any of that. If anything the improved macro nutrients (decreased calories and saturated fat) would be seen as an improvement. If this is truly a 1:1 replacement like the article is suggesting, it could be huge.
Fresh produce is completely raw, frozen is typically parboiled (very slightly cooked), and canned is completely cooked. Frozen is typically the best balance between freshness and convenience. The only veggies I buy fresh are things I’m going to eat raw, like broccoli for eating with dips.