If my intention as CEO is to save Dungeons & Dragons and not make a boatload of money, saving my job, and get richer, then I would dedicate every single D&D product of which my Wotzi still has a copyright to the public domain; liberating both the rules (which can’t be locked down anyway), the fluff/lore, and the awesome name.
I don’t remember if I used FrontPage or the Netscape Composer first. But after playing with CoffeeCup Pro for a little while, my editor of choice was HomeSite, back in the 1990s. I disliked a lot when Macromedia bought it out and made it just a component of Dreamweaver.