Google’s story over the last two decades has been a tale as old as time: enshittification for growth. The once-beloved startup—with its unofficial “Don’t Be Evil” motto—has instead become a major Internet monopolist, as a federal judge ruled on Monday, dominating the market for online search. Google is also well-known for its data-harvesting practices, for constantly killing off products, and for facilitating the rise of brain-cell-destroying YouTubers who make me Fear for Today’s Youth. (Maybe that last one is just me?)

Google’s rapid rise from “scrappy search engine with doodles” to “dystopic mega-corporation” has been remarkable in many ways, especially when you consider just how much goodwill the company squandered so quickly. Along the way, though, Google has achieved one unexpected result: In a divided America, it offers just about everyone something to hate.

Here are just a few of the players hating Google today.

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    5 months ago

    Despite the convenience of some of its tools, the hardcore tech set increasingly prefers tech companies like Signal or even Apple, which is currently running expensive TV ads about how other browsers (read: Google’s Chrome) spy on you.

    One important thing to be mentioned is that, while Apple is correct when highlighting that Chrome is a privacy nightmare, Apple and Google are cut from the same cloth and they’re both user-hostile when it comes to privacy, monopoly enforcement, censorship, etc. Both deserve the hate that they get. (Alongside Amazon, Facebook and Microsoft.)