Googling about an event in a Europen micro-nation, I ended up in an archive of the 1957 LIFE magazine. I was shocked at how reminiscent it is of modern news website, with advertisement everywhere that does its best to blend in and pretend it is content.
[Off-topic] Given that most sources on the events of Rovereta I’ve seen are in Italian, like this one, you’ll probably have a better chance to find meaningful info by machine translating back and forth between French and Italian, than looking for info straight in English or French.
[On-topic] I believe ad enshittification is as old as advertisement itself. And cyclical: