Trotskyists have the right idea about focusing so much on publishing and distributing their own newspapers. Unfortunately those papers are filled with unapproachable Trotskyist rants, usually about big global issues, and contain basically zero real journalism. A free leftist local newspaper with a website and a print copy handed out at a few busy transit stations every morning could, for example, actually send a reporter to report on local goings-on in the town hall and so on. Given how so many local news outlets have closed over the past couple of decades and left many towns and cities without any local news, the average person might actually want to read such a paper.