Highlights
- Aotearoa New Zealand formerly enacted revolutionary tobacco control measures
- Reforms included introducing a generational ban on tobacco products
- To achieve an equitable smokefree future, Māori leadership and partnership were critical in implementing effective tobacco control measures
- The planned smokefree reform was repealed by the sixth National-led coalition government
- Economic concerns, autonomy, and potential illicit tobacco trade were key justifications for the repeal
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