Highlights

  • Aotearoa New Zealand formerly enacted revolutionary tobacco control measures
  • Reforms included introducing a generational ban on tobacco products
  • To achieve an equitable smokefree future, Māori leadership and partnership were critical in implementing effective tobacco control measures
  • The planned smokefree reform was repealed by the sixth National-led coalition government
  • Economic concerns, autonomy, and potential illicit tobacco trade were key justifications for the repeal