Transcription
A picture of a hand holding remote car keys pointed at a white pickup truck. Below that is the text:
In the US, 75% of truck owners tow only once a year or less. Nearly 70% of them go off-road once a year or less. Additionally, 35% of truck owners haul something in their truck beds once a year or less
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From my north american perspective, SUVs are getting bigger. Full size SUVs like a chevy suburban, toyota highlander, and even hyundai telluride are bigger than many older full sized trucks. The bumper heights are increasing and these SUVs are replacing the family minivan or hatchback to spend most of their lives just getting grocceries.