March 5 (Reuters) - Jack Daniel’s maker Brown-Forman’s CEO Lawson Whiting said on Wednesday Canadian provinces taking American liquor off store shelves was “worse than a tariff” and a “disproportionate response” to levies imposed by the Trump administration.

Several Canadian provinces have taken U.S. liquor off store shelves as part of retaliatory measures against President Donald Trump’s tariffs.

Canadians are steering away from U.S. goods, sports events and trips following the recent imposition of tariffs, which have left them stirred, despite the deep ties between the two countries.