As Americans increasingly get their news from online shows and streamers, the influence of this media ecosystem becomes more prominent — and Media Matters has found that the most popular of this content is overwhelmingly right-leaning.In a new study, Media Matters assessed the audience size of popular online shows — podcasts, streams, and other long-form audio and video content regularly posted online. To do so, we gathered data on the number of followers, subscribers, and views across streaming platforms (YouTube, Spotify, Rumble, Twitch, and Kick) and social media platforms that are used to amplify and promote these shows (Facebook, Instagram, and TikTok). Apple Podcasts does not publicly provide follower counts on its platform, so it was not included in the audience data.This analysis was based on 320 online shows with a right-leaning or left-leaning ideological bent. We found that right-leaning online shows dominate the ecosystem, with substantially larger audiences on both politics/news shows and supposedly nonpolitical shows that we determined often platformed ideological content or guests.Key findings:We found 320 online shows — 191 right-leaning and 129 left-leaning — that were active in 2024 and covered news and politics and/or had related guests. These shows had at least 584.6 million total followers and subscribers.We found substantial asymmetry in total following across platforms: Right-leaning online shows had at least 480.6 million total followers and subscribers — nearly five times as many as left-leaning.Across platforms — YouTube, Rumble, Twitch, Kick, Spotify, Facebook, Instagram, and TikTok — right-leaning online shows accounted for roughly 82% of the total following of the online shows we assessed.Comparatively, left-leaning online shows had nearly 104 million followers and subscribers across the eight platforms — nearly five times less.Nine out of the 10 online shows with the largest followings across platforms were right-leaning, with a total following of more than 197 million. The only left-leaning show among the top 10 was What Now? with Trevor Noah, which had 21.1 million total followers and subscribers across platforms.Our analysis — which looked entirely at shows with an ideological bent — found over a third self-identify as nonpolitical, even though 72% of those shows were determined to be right-leaning. Instead, these shows describe themselves as comedy, entertainment, sports, or put themselves in other supposedly nonpolitical categories.Out of 320 online shows, right-leaning programs categorized as comedy — 15 shows in all — had 117.5 million followers and subscribers, or 20% of the total following of all programs we assessed. This category included The Joe Rogan Experience, This Past Weekend with Theo Von, and Full Send Podcast.Right-leaning shows accounted for two-thirds of the total YouTube views on videos from channels affiliated with the shows we assessed — 65 billion views in total. Comparatively, left-leaning online shows totaled 31.5 billion total views.Right-leaning shows use Rumble to expand their audience — gaining millions of subscribers and billions of views for their content.

The right dominates the online media ecosystem, seeping into sports, comedy, and other supposedly nonpolitical spaces

A new Media Matters analysis found 9 out of the 10 top online shows assessed are right-leaning

As Americans increasingly get their news from online shows and streamers, the influence of this media ecosystem becomes more prominent — and Media Matters has found that the most popular of this content is overwhelmingly right-leaning.

In a new study, Media Matters assessed the audience size of popular online shows — podcasts, streams, and other long-form audio and video content regularly posted online. To do so, we gathered data on the number of followers, subscribers, and views across streaming platforms (YouTube, Spotify, Rumble, Twitch, and Kick) and social media platforms that are used to amplify and promote these shows (Facebook, Instagram, and TikTok). Apple Podcasts does not publicly provide follower counts on its platform, so it was not included in the audience data.

This analysis was based on 320 online shows with a right-leaning or left-leaning ideological bent. We found that right-leaning online shows dominate the ecosystem, with substantially larger audiences on both politics/news shows and supposedly nonpolitical shows that we determined often platformed ideological content or guests.

  • solsangraal@lemmy.zipEnglish
    42·
    12 hours ago

    people who prefer to form their own opinions instead of having it spoonfed to them tend to not idolize the flapping faceholes on tv the way republican incels do

  • unexposedhazard@discuss.tchncs.de
    16·
    11 hours ago

    They used subscriber count as a metric which is really stupid.

    Peterson for example shows up with 23M for his total social media presence. His YT channel has 8.64M subscribers but he has become completely irrelevant and his videos average around 200k views with some exceptions.

    View count is all that matters here if we are talking about political influence.

    • metaStatic@kbin.earth
      61·
      11 hours ago

      Also Rogan more than likely has a fucking ton of idle left wing subs. Dudes show was fucking great before he moved to Texas.

      • GalacticGrapefruit@lemmy.world
        2·
        6 hours ago

        He sure does! And he’s left-leaning because he was born half-White half-Black during Apartheid. His autobiography is literally titled “Born a Crime”, and it talks about how utterly fucked and dystopian apartheid South Africa was. How he spent his life not only becoming a master of code-switching and comedy to survive, but fight back.

        He’s a badass. The man has my respect for life.

  • 𝔗𝔢𝔯 𝔐𝔞𝔵𝔦𝔪𝔞@jlai.luEnglish
    26·
    13 hours ago

    The main reason I don’t follow much left-leaning content online is because a lot of it is utterly depressing.

    I’m sure there is a way to change the presentation of things to stop fueling doomerism without needing to outright sweep bad things under the rug.

    Put more focus on the solutions than the issues, for a start. When covering the opposition, always do so by rightfully making fun of them as the clowns they indeed are. Picturing them as competent in any way indirectly gives them more power.

    I personally don’t want another source of sadness and anger in my life, but I do want to be connected to other leftists and leftist ideas.

      • Eldritch@lemmy.worldEnglish
        3·
        11 hours ago

        Oliver is a pretty good entry point. Then again so is Sam cedar. Although the recent episode of Jubilee He was on is enough to drive any sane person mad. He pretty well owned everyone he spoke against. But they were so smug and ignorant they thought they were winning the whole time. But the majority report is generally fairly upbeat and informative. Sam and his co-host pretty well know what they’re talking about and are decent presenters

    • taiyang@lemmy.world
      1·
      9 hours ago

      Most of the left wing comedy I listen to or watch helps me stay sane, if anything. As your other commenter mentioned, John Oliver is pretty good, but even daily Colbert or Daily Show is ok TV-wise.

      The podcast sphere is mixed as a ton of it is rage bait although I fell in more with the atheist crowd thanks to Citation Needed and God Awful Movies, but those folks have news shows I’m partial to that is the right level of funny to outrage balance for me.