That was really weird, actually. Apple was frustrated that the USB consortium wasn’t making progress. So they developed Lightning. Then sent people there to help develop USB-C, when they already had a competing connector…
They should’ve been more patient, and sent people there directly, before developing a competitor, and adopted USB-C from the start.
With that move, they isolated themselves and their customers. It’s this arrogant “we’re smarter than anybody else” attitude they show sometimes, that irks a lot of people and end up being detrimental for their image. (And I say this as a long time Apple customer).
That was really weird, actually. Apple was frustrated that the USB consortium wasn’t making progress. So they developed Lightning. Then sent people there to help develop USB-C, when they already had a competing connector…
They should’ve been more patient, and sent people there directly, before developing a competitor, and adopted USB-C from the start.
With that move, they isolated themselves and their customers. It’s this arrogant “we’re smarter than anybody else” attitude they show sometimes, that irks a lot of people and end up being detrimental for their image. (And I say this as a long time Apple customer).
Nah it was a great move, earned them a couple billions in licensing fees
To the disadvantage of literally everyone
Except Apple
And their shareholders
Nah, they don’t even pay dividends
Capitalism in a nutshell.