So, obviously, if you go to a brick-n-mortar store and buy something there, it counts as a sale for the store, with stores that don’t get enough sales often closing. But if I order something online from, say, Best Buy and pick it up in store, how is that tracked? Does it count as a sale for the store, even though I didn’t actually buy it there? If not, do companies use a separate metric (ie this store doesn’t get as many sales, but people still come in to pick up stuff, so we’ll keep it open)?
I’d guess it depends on the chain. I know of one retailer where a store pickup would count as an in-store sale, which gave revenue to that particular store. This applied even if the in-store pickup required the item to be shipped to the store first
That makes the most sense to me. The employees have to receive, process, package and deliver that to a person, which is pretty in store heavy.
This is how it happens for most large retailers from what I can gather. You can subtract that from the sales pretty easily though, it would be in the monthly sales reports and we even had a way to figure it out on a daily basis with the comptroller.