Google yesterday sued a group of people accused of weaponizing the Digital Millennium Copyright Act (DMCA) to get competitors’ websites removed from search results. Over the past few years, the foreign defendants “created at least 65 Google accounts so they could submit thousands of fraudulent notices of copyright infringement against more than 117,000 third-party website URLs,” said Google’s lawsuit filed in US District Court for the Northern District of California.
The trick is to make it so their product isn’t reliable enough to use. Then they care.
Unless it’s themselves making it less reliable to push more ads.
But they are doing that themselves already. I think they care because handling takedowns creates work for them and because they may be taking down search results that generate them ad revenue.