Aitana, 25, a pink-haired woman from Barcelona, receives weekly private messages from celebrities asking her out. But this model is not real.
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Last summer, Rubén Cruz, her designer and founder of the agency The Clueless, was going through a rough patch because he didn’t have many clients.
She earns just over € 1,000 per advert, and has recently become the face of Big, a sports supplement company, and as if that weren’t enough, she uploads photos of herself in lingerie to Fanvue, a platform similar to OnlyFans.
But there are no photo shoots, no wardrobe changes, just a mix of artificial intelligence and design experts who use Photoshop to make it possible for the model to spend the weekend in Madrid, for example.
After analysing trends, they realised that oriental culture had become very Europeanised in recent years, so they tried to capture this in her pink hair and gamer side.
“They want to have an image that is not a real person and that represents their brand values, so that there are no continuity problems if they have to fire someone or can no longer count on them,” said Cruz.
The agency believes this could help bring down market prices and give a boost to small companies that cannot afford big advertising campaigns.
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