It’s a marketing thing, a side effect of the capitalist mode of production. Look at Soviet designations - mostly just alphanumeric characters or something modest. I.e. artillery named after flowers (Tyulpan, Pion, Vasilyok). Meanwhile on the western side you get a competition for showing off. Can’t just name a cartridge 7.62, gotta call it “Blackout”. Can’t have a howitzer, has to be a “Paladin”.
Even historic American designations made sense or had patriotic meaning. Like the Sherman, Pershing, and Grant tanks, all named after famous and successful US generals. Or mostly just referring to the alphanumeric designation the design was given, (M-10 for example).
Modern American designations and “cool” flashy names are a joke.
It’s a marketing thing, a side effect of the capitalist mode of production. Look at Soviet designations - mostly just alphanumeric characters or something modest. I.e. artillery named after flowers (Tyulpan, Pion, Vasilyok). Meanwhile on the western side you get a competition for showing off. Can’t just name a cartridge 7.62, gotta call it “Blackout”. Can’t have a howitzer, has to be a “Paladin”.
Even historic American designations made sense or had patriotic meaning. Like the Sherman, Pershing, and Grant tanks, all named after famous and successful US generals. Or mostly just referring to the alphanumeric designation the design was given, (M-10 for example).
Modern American designations and “cool” flashy names are a joke.