In an article published in the journal Proceedings of the National Academy of Sciences, researchers at the University of São Paulo's Luiz de Queiroz College of Agriculture (ESALQ-USP) in Brazil describe for the first time how strigolactones, plant hormones discovered several decades ago, control flowering and fruiting in the tomato (Solanum lycopersicum). The findings of their study point to a new opportunity for management of fruiting time and could have a significant impact on total yields for this crop.