This is the correct answer.

Life is programmed to make more of itself. Successful life means more successful reproduction and numbers.

Just because we consume that life doesn’t mean that it failed in any way; quite the opposite, if we propagate that life because we find it desirable for some reason that life has become more successful than its competitors.

Everything from apple trees to cattle have become incredibly successful thanks to humans’ desire for them and being the benefactors of their propagation. They are the winners in a backhanded sort of way.