Its a possibility that labour could call for early election. Tories had a few terms under theyre belt and got in on way more votes. People where more complacent back then but the vote for labour and even for many none voters, labour were the party of change.

Edit: just to tie in the media stuff, talking about low election numbers is a big no no in mainstream media. So labour must be fucking up for both the working class as well as the capitalist class.