This is a known phenomenon in psychology and the OP post can be absolutely true from the poster subjective experience - even without changing anything in the food itself, just the change of surrounding, even such details as the names and packages he was so used to, changed his experience.
This is a known phenomenon in psychology and the OP post can be absolutely true from the poster subjective experience - even without changing anything in the food itself, just the change of surrounding, even such details as the names and packages he was so used to, changed his experience.
Branding is a hell of a thing.