Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
And that’s where Netflix etc went wrong. They still think it’s optional to offer the whole catalogue, but long-term it’s the only way these services can survive. Either via this or account sharing.
Netflix was kind of not at fault in this. After they pioneered the streaming industry, proving it can be massively profitable to the very resistant studios, the studios yanked their licenses and content off Netflix and spun up their own crappy service, charging just as much as Netflix did for everything. Paramount with Star Trek is a great example of that. Oh, but that wasn’t enough. After getting everyone who was going to subscribe to Paramount for Star Trek to actually subscribe, then they sold the rights to HBO. They’ll slice the pie as many times as they can, selling the ever shrinking pieces for the former price of a whole pie. Netflix saw this coming years ago, which is why they tried so hard to create their own quality content, but it’s just not enough, and usually not good enough to stay subscribed.
Which is why you have to lick the boots of the studios as a streaming service. There’s not much more you can do if you want the whole catalogue. But mb that’s sth that’s just not profitable at this point. Because their cut would endanger your economic sustainability.
But fucking over streaming services is also not a long-term successful strategy for studios if they want to battle piracy.
So either they find enough common ground or illegal streaming etc will grow.