WVU Today | WVU research shows buyers believe karma, not boycotts should punish brands for bad behavior
wvutoday.wvu.edu
Consumers who say they believe in karma are more likely to forgive companies that behave immorally than those who don’t, according to a West Virginia University marketing expert.
  • acockworkorange
    1·
    20 hours ago

    Hinduism, I think. Though I guess karma is a concept that spans multiple religions.